An angry Lamborghini owner hired a team of men with sledgehammers to destroy the super car after dealers allegedly failed to repair it.
The Lamborghini Gallardo L140 luxury sports car had recurring problems after the owner purchased it in China last October.
But the owner claims that, instead of fixing the problem, the dealer made it worse, damaging the bumper and chassis while it was in their care.
He claims to have taken his complaints to the head of Lamborghini and to Volkswagen, which owns the marque, but without success.
So the Chinese entrepreneur decided to pummel his pride and joy on World Consumer Rights Day by hiring a group of workers, giving them sledgehammers and letting them do the rest.
The extreme display attracted a large crowd in Qingdao, eastern China's Shandong province.
The Gallardo costs £140,000 in the UK but more than three times as much in China where it would have cost the owner a staggering £465,000.
Lamborghini Cars 2011
Lamborghini Cars 2011