International Toy Fair in Nuremberg Germany
School articles and stationery become an independent product group at the
Spielwarenmesse International Toy Fair Nuremberg in 2010. The present Way
to School special has shown how well the visitors have accepted this
additional assortment since its premiere in 2008. The International Toy Fair
from 4–9 February 2010 is therefore expanding its range for school starters
again by involving more international suppliers in hall 9.
The consistent concept of additional assortments for starting school also
convinced the exhibitors involved. “As always, the fair was a representative
shop window for the industry,” praised Olaf Ginter, Director Marketing &
Business Development, Marabu. Faber-Castell made even more qualified
contacts at the last International Toy Fair than the year before, confirmed
Chief Executive Officer Anton W. Graf von Faber-Castell: “The synergies
between stationery and toys convinced traders from all over the world.” A
large share of the exhibitors have already registered again.
The display area designed as a school playground shows toy and stationery
traders how to present the assortment successfully in their shops. They
obtain products to help and encourage children at school from the wellknown
exhibitors in the conveniently arranged display area. The compact
survey helps traders to decide which products they want to use to boost the
year’s sales at the start of school.