Enterprising events organisers in natural beauty spot Wu Lingyuan, southern China, are cashing in on the fact that James Cameron used their stunning mountain range as the inspiration for his fantasy planet's floating peaks.
But the not-so-special effects provided by local tourist bosses to give couples an out of this world wedding day have infuriated newlyweds who paid up for the stunt.
Bride Xiao Tsao, one of five couples recently married in a joint service, said: 'The Navi were a couple of forestry workers dressed up in long underwear dyed blue wearing some very unconvincing masks. It was really pathetic.'
But a forestry authority spokesman explained: 'We are not professional special effects experts but we do our best. What we are really highlighting is the beauty of our landscape.'